Marketing · Ad Systems · AI

Custom built AI marketing systems that turn ad spend into more revenue.

Your ad budget is leaking. We engineer the fix — with custom AI.

Start a conversation → A small firm. Sixteen years deep.
scroll · 01 capabilities prodigal solutions /// est. 2010 strategy · ads · ai
◇ 01 Capabilities // THREE SURFACES

Three disciplines.
One revenue engine.

/ 01
Digital
Strategy

Funnel architecture, offer design, and channel mix engineered against revenue — not vanity. Whether you're scaling a DTC brand or routing complex B2B pipeline, we work backward from the dollar that compounds.

// Services
  • Funnel architecture & design
  • Offer development & positioning
  • Conversion rate optimization (CRO)
  • Landing page strategy & wireframing
/ 02
Ad
Management

Performance media managed by humans, sharpened by systems that watch what humans miss. Built for ecommerce, B2B, and service brands where every basis point of CAC matters.

// Services
  • Google Ads (Search, PMax, Shopping, Display)
  • Meta Ads (Facebook & Instagram)
  • YouTube & video advertising
  • TikTok Ads
  • LinkedIn Ads (B2B)
  • Creative production & test cycling
  • Ad copywriting & creative direction
  • Account audits & campaign rescue
/ 03
AI
Systems

Custom AI built for marketing funnels, sales processes, and the operational workflows that surround them. Agents, automations, and intelligence layers — designed for your environment, not bolted on from a shelf product.

// Services
  • Custom AI agents (sales, support, ops)
  • Marketing automation & intelligent workflows
  • Lead scoring & qualification systems
  • AI-powered creative generation & cycling
◇ 02 Operator // NO ROOKIES

The operator agencies call
when their playbooks break.

Joe — Founder & Operator, Prodigal Solutions ◇ File 01 / Operator
Joe — Founder & Operator Prodigal Solutions
No rookies. No junior account managers. Just results.

I started running paid ads when the internet still screeched through dial-up. Pop-ups were king. Google Ads didn't exist yet. I saw early how attention could be bought, measured, and scaled — and I never stopped chasing that edge.

Over the last 25+ years, I've managed campaigns that poured more than $120,000,000 into ad spend. Even agencies have hired me when their playbooks failed. I'm the guy they bring in to fix broken accounts and unlock growth.

That same obsession drives Prodigal Solutions today.

25+
Years in
paid media
$120M+
In ad spend
managed
01
Operator.
No rookies.

Our edge isn't AI.
It's experience.

AI is just how we execute it — faster, cheaper, and with higher ROI than was previously possible. The strategy comes from 25 years of doing this. The leverage comes from the systems we build around it.

◇ 03 Systems

The system behind the work.

Six systems we deploy on every engagement to make ad spend produce better leads, not more clicks.

prodigal solutions · operator console
live
$systems.list // active deployments
▸AUDIENCE INTELLIGENCE
Detailed buyer profiles per audience segment. Creative aimed at who actually converts.
▸CREATIVE ENGINE
Matched ad creative and landing pages per audience, iterated as performance signals come in.
▸SPEND GOVERNOR
Daily monitoring. Reallocates budget away from waste, toward what's generating qualified leads. Pacing tracked against monthly caps.
▸CONVERSION SIGNALS
Trains Google and Meta with downstream lead-quality data — not just form fills.
▸FUNNEL INTELLIGENCE
Continuous analysis from impression to qualified lead. Flags leakage, routes fixes.
▸COMPLIANCE GUARD
Brand-voice and regulatory checks on every variant before it ships.
$_
◇ 04 Doctrine // HOW WE OPERATE

The reason we're called Prodigal Solutions:
we eliminate waste.

→ 01 / WASTE IN SPEND

Ads that don't earn their next dollar.

Most accounts we audit carry between 18% and 40% in latent waste — bid drift, audience overlap, creative fatigue masked by aggregate ROAS. We find it. We pull it.

→ 02 / WASTE IN SYSTEMS

Workflows held together by hand.

Tasks repeated by humans that shouldn't be. Decisions made on incomplete data because the right data is in three different tools. We rebuild this layer with custom AI.

→ 03 / WASTE IN TIME

Cycles spent on motion, not movement.

Reporting nobody reads. Meetings that should be a model. Pipelines that hand off in five places when they should hand off in one. We find the slack and remove it.

◇ 05 Trusted By // PAST & PRESENT

A few of the brands
we've built systems for.

Direct-to-consumer, B2B, and service brands across 16 years.

A grid of past Prodigal Solutions clients including Adorama, Swag.com, Dolls Kill, AutoTalent, FitTea, Uproot Clean, Axel Glade, Mompush, Zyston, Allurez, MV Group, SalesHive, Yale, Particle, Carved, Mindfulness Exercises, Invigor8, jdXpert, HVAC.com, Horne, My Choice Software, My State Threads, Buff Bake, Uncountable, TEG, Ted's Brain Science Products, LivePristine, and Languex Translation
◇ 06 / Engagement

If your ad spend isn't
compounding into revenue,
we'd like to look at it.

Start a conversation →

We take a small number of engagements per quarter. Initial conversations are scoped, candid, and free — and you'll speak with a principal, not an intake form.

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