Back then, pop-ups were king and Google Ads did not exist yet. I saw early how attention could be bought, measured, and scaled. And I never stopped chasing that edge.
Over the last 25+ years, I managed campaigns that poured more than $120,000,000 into ad spend. Agencies hired me when their playbooks failed. I was the one they brought in to fix broken accounts and unlock growth.
Today, that same obsession to stay one step ahead drives Prodigal Solutions. And now the edge is AI.