Marketing · Ad Systems · AI

Custom built AI marketing systems that turn ad spend into more revenue.

Your ad budget is leaking. We engineer the fix — with custom AI.

Start a conversation → A small firm. Sixteen years deep.
scroll · 01 capabilities prodigal solutions /// est. 2010 strategy · ads · ai
◇ 01 Capabilities // THREE SURFACES

Three disciplines.
One revenue engine.

/ 01
Digital
Strategy

Funnel architecture, offer design, and channel mix engineered against revenue — not vanity. Whether you're scaling a DTC brand or routing complex B2B pipeline, we work backward from the dollar that compounds.

// Services
  • Funnel architecture & design
  • Offer development & positioning
  • Conversion rate optimization (CRO)
  • Landing page strategy & wireframing
/ 02
Ad
Management

Performance media managed by humans, sharpened by systems that watch what humans miss. Built for ecommerce, B2B, and service brands where every basis point of CAC matters.

// Services
  • Google Ads (Search, PMax, Shopping, Display)
  • Meta Ads (Facebook & Instagram)
  • YouTube & video advertising
  • TikTok Ads
  • LinkedIn Ads (B2B)
  • Creative production & test cycling
  • Ad copywriting & creative direction
  • Account audits & campaign rescue
/ 03
AI
Systems

Custom AI built for marketing funnels, sales processes, and the operational workflows that surround them. Agents, automations, and intelligence layers — designed for your environment, not bolted on from a shelf product.

// Services
  • Custom AI agents (sales, support, ops)
  • Marketing automation & intelligent workflows
  • Lead scoring & qualification systems
  • AI-powered creative generation & cycling
◇ 02 Operator // NO ROOKIES

The operator agencies call
when their playbooks break.

Joe — Founder & Operator, Prodigal Solutions ◇ File 01 / Operator
Joe — Founder & Operator Prodigal Solutions
No rookies. No junior account managers. Just results.

I started running paid ads when the internet still screeched through dial-up. Pop-ups were king. Google Ads didn't exist yet. I saw early how attention could be bought, measured, and scaled — and I never stopped chasing that edge.

Over the last 25+ years, I've managed campaigns that poured more than $120,000,000 into ad spend. Even agencies have hired me when their playbooks failed. I'm the guy they bring in to fix broken accounts and unlock growth.

That same obsession drives Prodigal Solutions today.

25+
Years in
paid media
$120M+
In ad spend
managed
01
Operator.
No rookies.

Our edge isn't AI.
It's experience.

AI is just how we execute it — faster, cheaper, and with higher ROI than was previously possible. The strategy comes from 25 years of doing this. The leverage comes from the systems we build around it.

◇ 03 Doctrine // HOW WE OPERATE

The reason we're called Prodigal Solutions:
we eliminate waste.

→ 01 / WASTE IN SPEND

Ads that don't earn their next dollar.

Most accounts we audit carry between 18% and 40% in latent waste — bid drift, audience overlap, creative fatigue masked by aggregate ROAS. We find it. We pull it.

→ 02 / WASTE IN SYSTEMS

Workflows held together by hand.

Tasks repeated by humans that shouldn't be. Decisions made on incomplete data because the right data is in three different tools. We rebuild this layer with custom AI.

◇ 04 Trusted By // PAST & PRESENT

A few of the brands
we've built systems for.

Direct-to-consumer, B2B, and service brands across 16 years.

A grid of past Prodigal Solutions clients including Adorama, Swag.com, Dolls Kill, AutoTalent, FitTea, Uproot Clean, Axel Glade, Mompush, Zyston, Allurez, MV Group, SalesHive, Yale, Particle, Carved, Mindfulness Exercises, Invigor8, jdXpert, HVAC.com, Horne, My Choice Software, My State Threads, Buff Bake, Uncountable, TEG, Ted's Brain Science Products, LivePristine, and Languex Translation
◇ 05 Results // IN PRACTICE

What this looks like
in practice.

Revenue, leads, and efficiency we've actually moved for clients. Numbers below are pulled directly from live ad accounts and CRMs.

Ecommerce dashboard screenshot showing monthly revenue growing from $100K to $400K
Ecommerce

$100K → $400K monthly ecommerce revenue.

Lead volume screenshot showing growth from 30 to 150 high-value leads per week
B2B Leads

30 → 150 high-value leads per week.

Reporting screenshot showing monthly leads growing from 397 to 4,942
Lead Volume

397 → 4,942 leads per month.

Google Ads dashboard screenshot showing leads from Display campaigns growing from 658 to 3,174
Google Display

658 → 3,174 leads from Google Display.

Manufacturing lead volume screenshot showing growth from 187 to 918 leads
Manufacturing

187 → 918 manufacturing leads.

LinkedIn Ads dashboard screenshot showing 500 leads per day
LinkedIn Ads

500 leads per day on LinkedIn.

CRM screenshot showing 189% increase in meetings set
Sales Pipeline

189% increase in meetings set.

// MORE FROM THE BOOK

Other numbers worth knowing.

$14M
Increase in sales

Replaced large, ineffective branding spend with a multi-channel strategy built around Google Shopping as the main prospecting channel — driving over $14 million in additional revenue.

3.3M
Video ad views

An ecommerce video campaign produced over 3.3 million views in just a few months, with positive ROI and hundreds of thousands of dollars in incremental revenue.

5×
Increase in leads

For a B2B company, Google Display Ads ran as the primary acquisition channel and took monthly lead volume from 80 to over 400.

$4M
Increase in sales

A Google Shopping–led strategy generated over $4,000,000 in additional sales. The growth came entirely from Shopping — not from additional branding or social spend.

10×
CPA improvement on video

Video has massive potential, but most companies can't scale it because the creative isn't strong enough. A new video produced for one client dropped CPA from over $1,000 to just $101 — opening the door to a multi-million-dollar campaign.

$0 → $2M
B2B startup, year one

A multi-channel strategy took a B2B startup from $0 to $250,000 in monthly revenue inside its first 12 months. Today, some of the largest brands in the world are on its client list.

426%
Increase in sales

After being doubled at Prodigal Solutions, this client's account moved to one of the largest marketing agencies — and sales dropped 56%. The account came back and grew 426%. Now a decade-long client.

729%
Increase in sales

Total sales rose 729% under a strategy built around Google Shopping as the main prospecting channel. Millions in additional revenue — sourced from Google Ads, not from branding or social spend.

67%
Increase in two months

Axel Glade engaged Prodigal Solutions to improve sales. Two months of campaign and creative optimization later, revenue was up 67%.

◇ 06 / Engagement

If your ad spend isn't
compounding into revenue,
we'd like to look at it.

Start a conversation →

We take a small number of engagements per quarter. Initial conversations are scoped, candid, and free — and you'll speak with a principal, not an intake form.

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