Marketing · Ad Systems · AI

Custom built AI marketing systems that turn ad spend into more revenue.

Your ad budget is leaking. We engineer the fix — with custom AI.

Start a conversation → A small firm. Sixteen years deep.
scroll · 01 capabilities prodigal solutions /// est. 2010 strategy · ads · ai
◇ 01 Capabilities // THREE SURFACES

Three disciplines.
One revenue engine.

/ 01
Digital
Strategy

Funnel architecture, offer design, and channel mix engineered against revenue — not vanity. Whether you're scaling a DTC brand or routing complex B2B pipeline, we work backward from the dollar that compounds.

// Services
  • Funnel architecture & design
  • Offer development & positioning
  • Conversion rate optimization (CRO)
  • Landing page strategy & wireframing
/ 02
Ad
Management

Performance media managed by humans, sharpened by systems that watch what humans miss. Built for ecommerce, B2B, and service brands where every basis point of CAC matters.

// Services
  • Google Ads (Search, PMax, Shopping, Display)
  • Meta Ads (Facebook & Instagram)
  • YouTube & video advertising
  • TikTok Ads
  • LinkedIn Ads (B2B)
  • Creative production & test cycling
  • Ad copywriting & creative direction
  • Account audits & campaign rescue
/ 03
AI
Systems

Custom AI built for marketing funnels, sales processes, and the operational workflows that surround them. Agents, automations, and intelligence layers — designed for your environment, not bolted on from a shelf product.

// Services
  • Custom AI agents (sales, support, ops)
  • Marketing automation & intelligent workflows
  • Lead scoring & qualification systems
  • AI-powered creative generation & cycling
◇ 02 Operator // NO ROOKIES

The operator agencies call
when their playbooks break.

Joe — Founder & Operator, Prodigal Solutions ◇ File 01 / Operator
Joe — Founder & Operator Prodigal Solutions
No rookies. No junior account managers. Just results.

I started running paid ads when the internet still screeched through dial-up. Pop-ups were king. Google Ads didn't exist yet. I saw early how attention could be bought, measured, and scaled — and I never stopped chasing that edge.

Over the last 25+ years, I've managed campaigns that poured more than $120,000,000 into ad spend. Even agencies have hired me when their playbooks failed. I'm the guy they bring in to fix broken accounts and unlock growth.

That same obsession drives Prodigal Solutions today.

25+
Years in
paid media
$120M+
In ad spend
managed
01
Operator.
No rookies.

Our edge isn't AI.
It's experience.

AI is just how we execute it — faster, cheaper, and with higher ROI than was previously possible. The strategy comes from 25 years of doing this. The leverage comes from the systems we build around it.

◇ 03 Systems

We don't sell tools.
We deploy real solutions
with real value.

Behind every Prodigal Solutions engagement is a growing layer of proprietary systems — built over years of campaigns, used quietly inside client work to compress hours, sharpen decisions, and protect spend.

We don't publish the catalogue. We install the right pieces for the engagement in front of us, and we maintain them for as long as you do.

[ ◯ ] Disclosed under engagement.

prodigal solutions · operator console
● live
$ systems.list // active deployments   → funnel.intelligence ······· deployed → creative.cycler ·········· deployed → spend.governor ··········· deployed → [redacted/04] ····· classified → [redacted/05] ····· classified → [redacted/06] ····· classified   // 9 additional modules withheld // disclosure under engagement   $ _
◇ 04 Doctrine // HOW WE OPERATE

The reason we're called Prodigal Solutions:
we eliminate waste.

→ 01 / WASTE IN SPEND

Ads that don't earn their next dollar.

Most accounts we audit carry between 18% and 40% in latent waste — bid drift, audience overlap, creative fatigue masked by aggregate ROAS. We find it. We pull it.

→ 02 / WASTE IN SYSTEMS

Workflows held together by hand.

Tasks repeated by humans that shouldn't be. Decisions made on incomplete data because the right data is in three different tools. We rebuild this layer with custom AI.

→ 03 / WASTE IN TIME

Cycles spent on motion, not movement.

Reporting nobody reads. Meetings that should be a model. Pipelines that hand off in five places when they should hand off in one. We find the slack and remove it.

◇ 05 / Engagement

If your ad spend isn't
compounding into revenue,
we'd like to look at it.

Start a conversation →

We take a small number of engagements per quarter. Initial conversations are scoped, candid, and free — and you'll speak with a principal, not an intake form.

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