Performance marketing and AI solutions

Most ad budgets don't fail. They leak.

We find the waste across your ads, creative, funnels, tracking, and sales signals — then rebuild and optimize everything for real growth.

$0
Ad spend managed
0
In paid acquisition
The proof

See how we
move the needle.

Real engagements · verified figures · clients anonymized
◇ 01 Services What we do

Modernize your paid growth system so every dollar has a better chance to convert.

We help companies scale revenue from paid traffic by fixing the entire path. Strategy, ad creative, campaign management, AI qualification, tracking, landing pages, and conversion optimization — all engineered to reduce waste and grow what is already working.

Full-Funnel Performance Marketing

// core service

Our highest-impact engagement. We immerse ourselves in the business, analyze the entire paid growth funnel, and fix whatever is holding back performance. Ads, landing pages, tracking, creative, campaign structure, lead quality, AI qualification, conversion paths, and revenue feedback loops — all managed under one strategy.

◇ Core capabilities

Performance Creative

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High-volume ad creative engineered per audience and offer — enough strong options for the algorithm to find what drives qualified demand.

Funnel Optimization

// signature

Continuous improvement on everything after the click — landing pages, forms, qualification flows, sales handoff — so paid traffic converts to pipeline.

AI Lead Qualification

// exclusive

AI-powered intake, scoring, and routing — so sales teams prioritize real prospects and skip bad-fit leads.

Paid Media Strategy & Management

Day-to-day campaign management across Google, Meta, YouTube, TikTok, and LinkedIn — where to spend, what to test, what to scale.

Custom Funnels

Conversion-optimized landing pages and funnels built specifically for ad campaigns. No bloated templates, no generic website pages.

Lead Generation Systems

Qualified-lead systems for businesses where quality matters more than volume. Campaigns, funnels, tracking, and signal flows that train platforms toward real revenue.

◇ 02 Doctrine We eliminate waste

The reason we are called Prodigal Solutions: we eliminate waste.

prodigal /ˈprädəɡ(ə)l/ adjective

being wasteful, or spending money and resources without restraint.

01

Waste in ad spend.

Ads that don't earn their next dollar.

Most accounts we audit carry between 18% and 40% in latent waste: bid drift, audience overlap, creative fatigue masked by aggregate ROAS. We find it. We pull it.

02

Waste in systems.

Workflows held together by hand.

Tasks repeated by humans that shouldn't be. Decisions made on incomplete data because the right data is in three different tools. We rebuild this layer with custom AI.

◇ 03 Results Receipts

More results.

$14M
Increase in sales

Replaced large, ineffective branding spend with a multi-channel strategy built around Google Shopping as the main prospecting channel, driving over $14 million in additional revenue.

3.3M
Video ad views

An ecommerce video campaign produced over 3.3 million views in just a few months, with positive ROI and hundreds of thousands of dollars in incremental revenue.

Increase in leads

For a B2B company, Google Display Ads ran as the primary acquisition channel and took monthly lead volume from 80 to over 400.

$4M
Increase in sales

A Google Shopping led strategy generated over $4,000,000 in additional sales. The growth came entirely from Shopping, not from additional branding or social spend.

10×
CPA improvement on video

Video has massive potential, but most companies cannot scale it because the creative is not strong enough. A new video produced for one client dropped CPA from over $1,000 to just $101, opening the door to a multi million dollar campaign.

$0 → $2M
B2B startup, year one

A multi-channel strategy took a B2B startup from $0 to $250,000 in monthly revenue inside its first 12 months. Today, some of the largest brands in the world are on its client list.

426%
Increase in sales

After being doubled at Prodigal Solutions, this client account moved to one of the largest marketing agencies, and sales dropped 56%. The account came back and grew 426%. Now a decade long client.

729%
Increase in sales

Total sales rose 729% under a strategy built around Google Shopping as the main prospecting channel. Millions in additional revenue, sourced from Google Ads, not from branding or social spend.

67%
Increase in two months

A consumer brand engaged Prodigal Solutions to improve sales. Two months of campaign and creative optimization later, revenue was up 67%.

// Results from past client engagements. Clients anonymized.

◇ 04 Trusted By Past & present

A few of the brands we've built systems for.

Direct-to-consumer, B2B, and service brands across 16 years.

A grid of past Prodigal Solutions clients including Adorama, Swag.com, Dolls Kill, AutoTalent, FitTea, Uproot Clean, Axel Glade, Mompush, Zyston, Allurez, MV Group, SalesHive, Yale, Particle, Carved, Mindfulness Exercises, Invigor8, jdXpert, HVAC.com, Horne, My Choice Software, My State Threads, Buff Bake, Uncountable, TEG, Ted's Brain Science Products, LivePristine, and Languex Translation
◇ 05 Engagement Start here
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◇ 06 History The long game

I have been buying attention since the internet screeched through dial-up.

Joe Velcheck, Founder of Prodigal Solutions

Back then, pop-ups were king and Google Ads did not exist yet. I saw early how attention could be bought, measured, and scaled. And I never stopped chasing that edge.

Over the last 25+ years, I managed campaigns that poured more than $120,000,000 into ad spend. Agencies hired me when their playbooks failed. I was the one they brought in to fix broken accounts and unlock growth.

Today, that same obsession to stay one step ahead drives Prodigal Solutions. And now the edge is AI.

Joe Velcheck. Founder, Prodigal Solutions