PPC Optimization

Solution

Now Target Keywords in Google Shopping!

Not Possible? Think Again! With 12+ years of experience managing PPC accounts, we have generated amazing results for our clients by pushing the boundaries The latest boundary that we pushed is doing the impossible… Targeting Keywords in Google Shopping.

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Solution

Precise Product Groupings (PPG)

Assign the right bid to every product and keyword

Prodigal Solutions takes the time to understand your business, goals, and KPI’s to develop Precise Product Groupings. Precise Product Groupings is a way we structure Google Shopping campaigns for ultimate sales and ROAS.

  1. Allows for a specific bid for each product
  2. Automate optimization on a product level.
  3. Control the keyword bidding for each product using our PKT Solution (Product Keyword Targeting). This is not normally possible in Google Shopping.

Results

We Generate Amazing Results

We generate higher ROAS and Higher Sales for some of the fastest gowing companies. These are the results from multi-million dollar retailers after we optimize their marketing campaigns…
  • 449% Increase in Google Shopping Sales
  • 193% Increase in Adwords Sales
  • 426% Increase in Adwords Sales
  • 68% Increase in Phone Sales
  • 841% Higher ROAS
  • 494% Increase in Google Shopping Sales

No Long Term Contracts!

RESULTS

We manage very large accounts by hand to generate higher ROI. We have out-performed every automated platform our clients were using.

Automated platforms can’t see if ads can be improved, if keywords are being targeted incorrectly, if search terms are irrelevant, and much more. They simply increase or decrease bids based on set rules.

We will find out why something is not converting. We analyze and optimize campaigns by hand so we can see what is really going on and make detailed optimizations. The result is a campaign that is finely tuned to generate more revenue at a higher ROAS.

Our Capabilities
  • Adwords
  • Bing
  • Facebook
  • Google Shopping
  • Display Ads
  • Effective Campaign Structure & Strategy
  • Omni-Channel Recommendations
  • Advanced Analytics & Attribution
  • Comprehensive KPIs & Reporting
  • Advanced Targeting & Segmentation
  • And much more
What You Get
  • Attention… Lots of Attention. We spend a ton of time analyzing your business and data so we can have the greatest impact on sales and ROAS.
  • Very skilled specialists. We will not outsource your account management, put it on automation or let a junior associate manage it. You will work directly with high end talent.
  • Full Data Analysis of Adwords and Analytics
  • Improved structure of your Campaigns and Ad Groups to better manage budgets and targeting.
  • Increase Quality Score to lower Cost Per Click.
  • A/B testing of Ad Copy to improve CTR and Conversion Rates.
  • Negative Keyword management to negate poor performing keywords.
  • Advanced Tracking of multiple KPI’s to better track ROI.
  • Optimize Google Product Feed to generate more traffic from Google Shopping.
  • And more optimizations highly focused on ROAS.

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we combine

Advanced Data + Hand Optimization

to

Increase ROAS and Sales

for some of the fastest growing online companies

We Doubled Sales

Twice for an INC 5000 Company!

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Let’s Identify Major Mistakes In Your Account.

Schedule a FREE Screen Share Audit…

We will review your account together with a screen share. See the exact mistakes in your campaigns.

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