Adwords Sales up 729% for a Large Retailer

See how we increased sales by 729% by implementing our Precise Product Groupings and Product Keyword Targeting while continually optimizing the campaigns through custom bidding algorithms.

The growth came purely from Adwords and not from additional branding or brand searches.

 

The Client

 

Shop Factory Direct is a successful online retailer of luxury furniture. They hired several well known PPC agencies over the last several years, but those agencies were unable to increase overall sales.

Shop Factory Direct was looking for a way to generate a lot of growth. Our PKT Solution (Product Keyword Targeting) caught their eye.

 

PKT (Product Keyword Targeting)

 

The Problem

You can’t target keywords in Google Shopping. You can bid on products, but not keywords. This prevents you from directly promoting your products for the best keywords.

If you increase a bid for a top selling product, Google will rank your product for more keywords including more general keywords which are related to your product. This makes it difficult to profitably rank for the best keywords.

Not having the ability to target keywords in Google Shopping is a major issue for many retailers. You want to rank for the best keywords, but raising bids lowers ROAS.

So, how to you grow your Google Shopping revenue?

The PKT Solution

We developed PKT to help our clients target exact keywords or phrases in Google Shopping. For example, we can take a product and bid very high for the best converting keywords for that product and then bid lower on other keywords. We can also segment by device or other key segments.

This solution allowed us to increase bids for the best keywords for specific products in Google Shopping for Shop Factory Direct.

 

PPG (Precise Product Groupings)

 

We also used PPG to structure Google Shopping campaigns for ultimate sales and ROAS.

Prodigal Solutions takes the time to understand your business, goals, and KPI’s to develop Precise Product Groupings. Precise Product Groupings is a way we structure Google Shopping campaigns for ultimate sales and ROAS.

PPG provides precise control of your Shopping campaigns…

  • Allows for a specific bid for each product

  • Automate optimization on a product level.

  • Control the keyword bidding for each product using our PKT Solution (Product Keyword Targeting). This is not normally possible in Google Shopping.

 

The Results

 

Prodigal Solutions started in March 2016. We began optimizing the current campaigns and developed a much more advanced structure.

We significantly improved sales Year-Over-Year with a 729% improvement for January 2017. 2016 was a record year for Shop Factory Direct due to our Google Shopping solutions and 2017 is already on track to smash 2016…

 

Conclusion

 

By implementing our Precise Product Groupings and Product Keyword Targeting while continually optimizing the campaigns through custom bidding algorithms, we have generated huge growth and solid ROAS.

These results are not uncommon for us. Our PPC optimization services have generated amazing results for our clients. We take the extra steps needed to help your business grow.

Multi-million dollar retailers have seen these growth rates with our services..

  • 449% Increase in Google Shopping Sales
  • 193% Increase in Adwords Sales
  • 426% Increase in Adwords Sales
  • 68% Increase in Phone Sales
  • 841% Higher ROAS
  • 494% Increase in Google Shopping Sales

 

We Will Identify Major Mistakes In Your Account.

Contact us to schedule a review of your account and we will show you how to generate more sales at your target ROAS.

Loading...

premier-badge

No Comments

Sorry, the comment form is closed at this time.