Adwords Sales Up 426%

 

WHEN IS AUTOMATION TOO MUCH AUTOMATION?

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A classic case study of man VS machine. An INC 5000 company with over $10 million in revenue and over 15,000 products hired
one of the top PPC firms along with their proprietary platform only to find out that too much automation can destroy a business.

 

CLIENT PROFILE

inc5000

  • An Inc 5000 company.
  • 15,000+ products
  • Over $10,000,000 in yearly sales
  • Online Retailer of Home improvement products.

 

BEFORE PRODIGAL SOLUTIONS

Sales were declining month over month for several months, so the company decided to give us a shot at optimizing their account.

adwords-man-vs-machine-before

OUR OPTIMIZATIONS

We began optimization by analyzing all of the data and asking the client many questions about their business. Understanding a business is very important when optimizing accounts. We found several areas that needed to be improved and made many initial optimizations to get a quick boost. 

adwords-man-vs-machine-after

CLIENT CHOSE AUTOMATED PLATFORM

Our client decided to hire one of the largest Adwords management firms who have some of the largest companies in the world as clients. Why would they do this when the account was doing so well with us?

Hand management is thought to be too time consuming and therefore too limited to manage large campaigns efficiently. The other firm convinced our client that their automated platform was needed to increase sales and ROI to the next level. Our client was shown examples of how many more keywords an automated platform can generate. It all sounded great, but…

AUTOMATED PLATFORM RESULTS

Sales dropped 85% with the automated platform.

adwords-man-vs-machine-automated

The main reason for this huge drop in sales is the platform was just trying to adjust bids based on certain rules because that is all it can do. It can’t dig deeper and see what is causing the lower conversions. The automated platform does not see if ads can be better, the keywords are being targeted incorrectly, the search terms are irrelevant, and much more.

We find out why something is not converting and fix it. We use automation and the technology that we developed is amazing, but nothing is better than going through campaigns by hand every day to look for improvements.

Adwords management companies love automated platforms because they can set it up, let it run and charge you for little management work. It is great for their business, but is it good for your business? We use automation to help us manage and optimize accounts, but it will never replace our hands on management approach.

BACK TO PRODIGAL SOLUTIONS

Our client came back to us to fix all of the campaigns and get them back on track.  After 2 years, we increased sales from Adwords by 426%. Want results like this? Contact us and speak directly with an account manager for a free evaluation.

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